Most builders overlook their most valuable lead source: realtors. While these professionals have direct access to qualified buyers and valuable land opportunities, many builders struggle to build profitable relationships with them. Here are the seven costly mistakes to avoid, and more importantly, what to do instead.   Mistake #1: Waiting for Realtors to Find You Many builders simply list their services online and hope realtors will bring them deals. This passive approach leaves money on the table.    The Smart Approach: Take an active role in building realtor relationships. Start by identifying realtors who list land in your target area. Instead of just introducing yourself, approach them with specific opportunities or solutions to their current listings.   Mistake #2: Not Understanding the Realtor’s Perspective Builders often focus solely on their own needs, forgetting that realtors need quick, reliable commissions.   The Smart Approach: Structure deals so realtors get paid faster.

Forget expensive advertising campaigns. Today’s most successful custom home builders are winning clients using simple, proven marketing approaches that don’t break the bank.   The Old and expensive way that many builders waste money on: Costly print ads Random online ads Fancy brochures Hoping for leads Relying on that their reputation will just magically always have leads appear to them when they need them   The Smarter Approach…   Your Most Powerful Tool Start with: Professional website Clean design Clear message Easy contact methods including chat to text and scheduling an initial phone or zoom call in realtime   Success Story: “Clients told me they chose us because our website made us look professional. They trusted us before they even called.” – Dave Tetlow of Tetlow Homes in CT   Work With Realtors Provide home packages they can use on their land listings so they get a bigger commission, the land