Forget expensive advertising campaigns. Today’s most successful custom home builders are winning clients using simple, proven marketing approaches that don’t break the bank.
The Old and expensive way that many builders waste money on:
- Costly print ads
- Random online ads
- Fancy brochures
- Hoping for leads
- Relying on that their reputation will just magically always have leads appear to them when they need them
The Smarter Approach…
- Your Most Powerful Tool
Start with:
- Professional website
- Clean design
- Clear message
- Easy contact methods including chat to text and scheduling an initial phone or zoom call in realtime
Success Story: “Clients told me they chose us because our website made us look professional. They trusted us before they even called.” – Dave Tetlow of Tetlow Homes in CT
- Work With Realtors
- Provide home packages they can use on their land listings so they get a bigger commission, the land sells and you get the custom home client
- Help sell their land listings with your home packages to solve their problems and create win-wins
- Use quality job site signs on the land you control and client projects you have with these key elements:
- Professional design
- Clear contact info
- Quality appearance
Real Example: “My signs on just five lots made people think I owned the whole area. The perception helped me land multiple deals.” – Jeff Walsh of Walsh Design in Build in FL and IL
- Build trust online with
- Project photos
- Client testimonials
- Clear process
- Professional presence
- Let others sell for you and refer you from:
- Happy client referrals
- Realtor partnerships
- Vendor relationships
Common Questions:
- “Do I need social media?”
- Start with a good website. Add social media only when you can do it well and consistently.
- “What if I have no portfolio?”
- Start with 3D renderings and floor plans. Show what you will build. If you have us build your website you can leverage our photos and work.
Simple Steps:
- Build trust with your online website
- Look professional with quality job site signs
- Build relationships
- Track results
- Attract and promote referrals
Ready to Market Smarter?
Our Fast Track Ready-To-Go Toolkit shows you:
- Basic marketing principles
- Simple presentation methods
- Relationship building
- Getting started steps with an entire lesson on building your professional presence and brand whether you hire us to build your website or not
For just $50, learn how successful builders attract clients without expensive marketing. Click here to learn more about the Toolkit system.