Are you tired of small remodeling jobs when you could be building custom homes and developing land? Many remodelers miss a golden opportunity: their existing clients could become their first custom home customers.
Why Most Remodelers Stay Stuck
Common mistakes:
- Only seeing small projects
- Not showing bigger possibilities
- Lacking confidence to scale up
- Missing natural transitions
The Smart Path Forward:
- Start with Trust
You already have advantages:
- Proven track record
- Existing relationships
- Local reputation
- Known quality
Success Story: “My first custom home deal, I was upfront with the clients in that I had never built a custom home before. However, I showed them my remodeling work and explained my reputation is on the line here. I also explained I would put my heart and soul into their custom build. They trusted my remodeling work and obviously building new is easier than remodeling. You are just adding the sitework and foundation really.” – JR of Full House Drywall and Plante Custom Homes
- Plant the Seeds
During consultations, watch for signs:
- Clients discussing renovation limitations
- Frustration with existing home
- Cost concerns about major renovations
- Growing family needs
- Multiple renovation wishes
- Show the Possibility
Simple consultation talking points:
- “For the scope you’re considering, have you thought about building new?”
- “Sometimes building new costs less than major renovations”
- “Would you like to see how building new compares to this renovation?”
- “Let me show you what’s possible for a similar investment”
- Present Professionally
Key elements:
- Professional website
- Custom home portfolio if you have one, if not leverage ours
- Clear process
- Financing options with bridge loans so they don’t have move twice or sell their home first
Real Example: “My professional website made all the difference. Clients saw me differently – as a real custom home builder.” – Dave Tetlow of Tetlow Homes in CT
- Make the Transition Easy
Show them:
- Total cost comparison
- Better value new
- Modern features
- Energy efficiency
The Confidence Factor
Remember:
- You already have relationships with subs and can build new
- You know construction
- You understand clients
- You run projects
Common Questions:
- “What if I’ve never built a custom home?”
- Focus on your construction expertise and project management skills. The basics are the same – just bigger scale.
- “How do I look professional enough?”
- We’ll show you how to present yourself as a custom builder, even before your first project. We highly recommend getting our website done for you as well to get you instant credibility and trust.
The Simple Process:
- Identify potential clients
- Plant possibility seeds
- Present professionally
- Show clear value
- Make it easy to say yes
Ready to learn more about being a custom home builder without all the risk?
Our Fast Track Ready-To-Go Toolkit shows you:
- How to position yourself
- Basic presentation methods
- Client conversation guides
- Simple transition steps
For just $50, learn how successful builders have moved from just remodeling to also building profitable custom homes. Click here to learn more about the toolkit.